Chegg Design Principles
This was an initiative I led with other members of the UX Team to define a set of UX Design Principles to help align the team on what makes a quality user experience at Chegg.
In addition to creating alignment, we wanted to provide something that would help guide teams through tough product decisions where there wasn't a clear answer.
I was the lead for this project and worked with a group of designers, researchers and content strategists to define the principles.
- Leadership
- Chegg
- Chegg.com
UX audits revealed a quality problem
The results of a couple of UX Audits revealed there was a quality problem that was creating UX Debt.
Rather than just address the issues and move on, we wanted to better understand the underlying causes and explore solutions
Deeper problems under the surface
We kicked off a larger Product Quality Initiative within the UX Team and hosted a workshop with members of the broader product teams to better understand some of the issues.
We then created mind maps to go deeper in each of the problem areas and help uncover some of the underlying issues that were contributing to the problems.
One of the underlying problems identfied was that we didn't have a clear standard for what makes a quality user experience at Chegg.
Principles workshop
To help define a standard for quality that we could align the team around, we hosted a workshop with the broader UX Team.
In the workshop we created an affinity map from the quality attributes that were suggested by the team and identified 6 key themes to define further.
Align & refine
After the workshop, the working team worked to align and refine the principles. We compared them to the recently defined Brand and Product Principles and identified some common themes.
In defining the principles, we wanted to provide clarifying questions for each principle so that it would be clear to the team how the principle might apply to a particular situation.
Final principles
After several rounds of reviews with UX, Product and Executive Leadership we rolled out the final set of design principles to the team and provided guidance on when and how to use them in their day to day.
